By offering real leather goods at the same price as artificial leather products, we have succeeded in creating a new demand for leather products amongst those who have always wanted to own a rea leather item, but were never able to afford the high price-tag.Focusing on the business scene, we have created a unique brand distinct from our competitors,honing in on the idea of sets of business items we offer our customers a complete set of colour coordinated business accessories. Accessories that give you that extra edge on the job, buy one and you just can’t help yourself from wanting to buy the whole set. An unlikely concept with a high level of quality that far exceeds the price; our branded has built up an ever-growing base of repeat customers.

In 2011 we met Faruk Hossain, and with the goal of resolving poverty in Bangladesh we started an order-made business under the brand ‘JOGGO’. We set up a training room in the factory and put great efforts towards educating our staff, teaching our employees the necessary skills for the job from scratch. We paid our employees regular wages during the training period, and put much thought into creating an environment that felt rewarding for our workers. Hearing the stories of our factory, the numbers of acquaintances of our workers and workers from nearby factory who wanted to work at our factory began to rise.

However, for us to be able to employ this many people under just one brand would be a length process. Thus, to ensure we could create more and more employment as soon as possible, we launched our new brand ‘Business Leather Factory’. Through filling the gap in the market for a real leather brand focused solely on business, we aim to further create opportunities for employment.

With a population of 150 million squeezed into a narrow landmass around a quarter of the size of Japan, Bangladesh is one of the most poverty stricken nations in Asia. A scarcity of land combined with severe overpopulation has led to an unemployment rate of 18.5%. Many people find themselves in situations where they must work very hard to earn money, not only to support their own family, but also to support their parents and siblings. We are focused on the factory production of leather goods as means of creating opportunities for employment in Bangladesh in order to raise the living standards of these people. Once a year, there is a religious festival in Bangladesh where beef is sold and consumed in large quantities. However, the hides of the cows left behind go unused and are often thrown away. By using these hides in the production of leather goods at our factory, we are able to both more efficiently use these resources whilst at the same time creating jobs for the people.

Our factory prioritises the employment of those from poor backgrounds who have to support their family and relatives and those who struggle to find employment at other factories such as the inexperienced and those who are likely to meet with discrimination on the job such as women.

Providing sufficient housing and public facilities through the establishment of a ‘Borderless Village’

In addition, there are still many places in the world such as Argentine in South America and Ethiopia in Africa where people do not utilize cowhide as local resource while they consume cow as much as Bangladeshi people do. In these areas, if we could establish a factory with the high quality production Technics, we would be able to create large employment. We believe that it is our mission to improve the lives of Bangladeshi people as soon as possible, and duplicate this social model all over the world.