In order to find solutions for social problems such as poverty, lack of job opportunities, and racial discrimination, it is common to choose donations, NGOs, or volunteers as the approach. However, these approaches often have some problems in terms of the economic sustainability, and take long time to solve the social problems. And there we came up with a new solution. It was to solve the problems with businesses. Through businesses with economic-sustainability, we can solve social problems sustainably and speedily. That is what social business is about.

In order to make the social business succeed, it is fundamental to have the discriminated concept and contemplated business model. Also, once we start up a "social business", we cannot give up easily.

However, it is often quite difficult to do business with business-management and marketing while solving social problems, and said to be very hard to establish a social business from zero and lead it to success.

If it is difficult for social entrepreneurs to succeed, Borderless will become the platform for them and provide them with money, workforce, and know-how. Through establishing a social business by the use of Borderless, they will have 30 million of investment, the accumulated management know-how, and great experienced team members who also have the strong passion to “change the society.” And that will definitely boost the possibility of the business.

The more entrepreneurs we have the more social business will be created, which will bring great social impacts. That’s why we will train 1,000 social entrepreneurs, and solve those problems. Business themes have no limits. We imagine that every passionate and enthusiastic entrepreneur becomes the leader of each social business and change the society with their dynamical work.

Business leaders have the determination right on their business as President, and run the business as if it is an independent company. They will decide on the working hours of team members, the strategy they will adapt, as well as whom they will recruit. On that, they will grow up as a social entrepreneur and run their business speedily to achieve the ideal society they hope for.